She’s behind the smile that greets you when you wander into Country Twist Boutique. The rooms at 603 Second Street shout the essence of Peggy Joslin.

It’s a happy, spirited clothing boutique for women and this is her shop, her style.

It’s been less than a year since Joslin opened her front doors in downtown Webster City, but her presence makes it feel like she has always been here. Her enthusiasm smooths out rough edges and brightens the most downtrodden shopper.

Joslin grew up in Dayton, her father was one of the first founders of the Dayton Rodeo. The rodeo world and country lifestyle with chores and lots of hard work are all part of her.

Today, she and her husband Bob, own a youth rodeo association, Tuff-nuff, which covers 8 states and Canada. They live on an acreage just outside Webster City. Her son Levi, who follows her love of the rodeo world, is a bull rider.

Joslin started off as a student as a Fashion Merchandising major at Iowa Central Community College in Fort Dodge. This led to a management position at Braun’s in Fort Dodge. She spent another 17 years working at Electrolux, and built other relationships in Webster City.

She moved back into the world of fashion when the Kohls Department store was built in Fort Dodge. She was hired again as a department manager, a role she held for fourteen years.

It’s a long history of events that led her to open her own store, starting with her brother who wanted her to name a story “Peggy’s”.

Joslin didn’t want that.

What she did want is something different. Opening a store in Webster City was different.

“I was ready for a change again in life,” she explained, “and I always did business with Chandler Gourley and they offered me the store front.”

“It’s great when you have other people who support you,” she said, “And I want to do my part. I want to help grow this community.”

Joslin has been quick to join the Webster City Area Chamber of Commerce, and joined the retail committee, hoping to help others who want to open businesses in Webster City.

Helping people and making people happy is a key component in Joslin’s approach to business. “I can have a grandmother and a teenager come into my store and both leave with something.”

“It’s not western, it’s today’s modern country apparel,” she explains, “I’ve been a country girl all my life, always will be.”

And Country Twist Boutique is all that.