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Opinion

How well do you know your customers?

Local Columns

Who are your customers?  Who will use your product or service? What is their age, location, and income level? Knowing your customer will help you better serve them. Today I'm sharing some ideas that Josh at 2nd Wind Music Store in Fostoria, Ohio is using in his business.  Josh was ...

Today, our hearts are broken.

Editorials

Webster City suffered an unimaginable loss Saturday with the passing of Webster City Assistant City Manager and Recreation & Public Grounds Director Kent Harfst in a bicycling accident. The staff of the Freeman Journal wish to extend their deepest sympathies to both the Harfst family and ...

There’s something special about Sundays

Local Columns

Ah. . . Sunday afternoon. I’m not sure there is any more delicious time of the week. Just by the nature of when it falls during our seven-day week, and the way our culture has evolved, Sunday afternoon is unique. It’s a time to do what we want, to relax, perhaps, to see our friends and ...

What’s so odd about being odd?

Local Columns

When I was a youngster I read everything I could… including signs. I was particularly intrigued by a sign I saw on buildings in some Iowa towns: “Odd Fellows Hall.” I had heard my parents say of someone a bit different, “He’s really odd.” In my limited understanding of the world ...

Is small scale manufacturing possible?

Local Columns

Is small scale manufacturing even possible in your town?  Just what is small scale manufacturing?  It's the artisan makers, the prototyping to small scale, it's the production at scale, the makerspaces and the shared commercial kitchens and workshops.  You'd be looking for craft ...

Three ways to catch fall crappies

Local Columns

Wherever people fish anywhere in North America, and that's almost everywhere, there's an excitement right now about fishing. Fall is a wonderful season to be on the water trying to get a fish to bite. And, if you put your bait in front a fish, chances are good that it will eat that bait. In ...