How well do you know your customers?

Ideas from the Road

Josh at 2nd Wind Music Store in Fostoria, Ohio

Who are your customers?  Who will use your product or service? What is their age, location, and income level? Knowing your customer will help you better serve them. Today I’m sharing some ideas that Josh at 2nd Wind Music Store in Fostoria, Ohio is using in his business. 

Josh was selling a lot of reeds for musical instruments. He was a previous music teacher and knew very well how often reeds break or wear out. He created a subscription plan for reeds, called the Reed Revolution and now his customers can receive reeds automatically in the mail. That’s knowing your market, being different and providing excellent customer service.

They also have a monthly ukulele club and they set up a Facebook event for each event. Here’s part of February’s info:

Come have some fun with us as we sing and strum love songs and anti-love songs in honor of Valentine’s Day! Come and bring a friend!

~This event will have a relaxed, welcoming atmosphere~

Open to all who play, or want to learn to play, the ukulele. 

All skill levels are welcome. 

Bring your own ukulele or borrow one from the store. 

Song sheets and chord diagrams will be provided.

On their website, secondwindfosteria.com, you can print on demand sheet music, offer a rental program for instruments to anyone in the country who wants it, and offers free access to videos, posts, product reviews, and more specifically for the small band.

How could you take some of these ideas, and convert them to your business? 


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