The Better Business Bureau serving Greater Iowa announced a major enhancement to its customer service capabilities: the full rollout of multilingual online chat support on its website. This new feature ensures that consumers and businesses in Iowa can access live assistance and support in a consumer’s native language, in addition to English.

This system-wide upgrade is a significant investment in accessibility and is designed to meet customers exactly where they are, especially during a time of need.

“Our mission is to foster trust between businesses and consumers, and that trust begins with accessibility,” said Chris Coleman, President of the Iowa BBB. “By offering live chat support in multiple languages, we are ensuring that language is no longer a barrier to engaging with the BBB for issue resolution, checking a company’s reliability, or asking questions. This feature will have a direct, positive impact on the diverse communities right here in Iowa.”

The multilingual capability extends the BBB’s commitment beyond static translated content, moving it into real-time engagement, issue resolution, and trust building.

Key Benefits of the New Chat Service:

*Real-Time, Multilingual Support: Customers can now receive immediate assistance in French, Spanish, and Standard Chinese (Mandarin), reflecting the growing diversity of the Iowa market.

* Live Engagement: The service is available for live questions, complaints, and general assistance, making the BBB more responsive than ever before.

*Consistency and Equity: This move is part of a unified, national effort to ensure that every BBB market offers the same high-quality, multilingual experience.

The BBB encourages all consumers and businesses in the Iowa area to utilize the new chat service available on the BBB website at https://www.bbb.org/local-bbb/bbb-serving-greater-iowa-quad-cities-and-siouxland-region.