New name, new location

Eekhoff Motors opens in former bowling alley

Eekhoff Motors will hold an open house and grand opening Thursday from 4-7 p.m. Pictured are owner Brady Eekhoff, his sister Laurie Wilson, left, and wife, Marit Eekhoff, right.

Brady Eekhoff has worked in the auto industry since he was in high school. But it wasn’t until recently that his name went up on the sign at his dealership.

Eekhoff Motors, located at 1951 James St., on the west edge of Webster City, opened last month and will hold a grand opening Thursday from 4 to 7 p.m. The ribbon cutting will be held at 4:30 p.m.

Eekhoff got his start in the auto industry working for Dinsdale Motors when he was in high school. He attended Iowa Central and later Iowa State University before going to work for an Ames car dealership. He worked there for several years, serving as the lot manager.

“I was driving cars all over the country,” he said. “One day I decided I wanted to do this for myself.”

“The next thing I knew, I was moving back to Webster City,” he said.

He bought Dinsdale Motors from Gary Dinsdale about 9 years ago but decided to keep the name while he got established in the business.

“And I was always looking to find a bigger lot,” he said. The former location on Second Street offered no room for expansion.

Eekhoff’s father, Larry, purchased the former Moose Lodge for his business, Agronomy Rx, and situated right next door, was the former bowling alley building.

“I looked at that and thought that’s a lot of concrete,” Eekhoff said. The large parking lot offered room for a larger car lot, and the building itself would have plenty of space for an office and shop.

Those who remember the former bowling alley will be surprised at the changes that have occurred, but Eekhoff said there were a few things that they kept.

“The front doors are the same and are in the same location,” he said. “And we kept the terrazzo floors in the office area.”

Eekhoff said he has many vehicles on the lot for sale, but a lot of his sales are through special orders.

“We have people call and say they want a certain year and model and we find it for them,” he said.

Vehicles aren’t the only thing people will find on the lot. The dealership also sells trailers, campers, boats, ATVs and even mowers. Tire sales and repairs and full-service detailing are also available.

Eekhoff’s wife, Marit, handles the sales of Premier Portable Buildings.

“We became a dealer back in September or October and really started to market them in February,” she said.

“We’ve had a lot of buildings sold not just locally but all over the country,” Brady Eekhoff said.

Marit Eekhoff said the majority of what they sell are custom orders so that customers can choose the color, style and size that they want.

“They all include free delivery and setup,” she said.

Eekhoff’s sister, Laurie Wilson, also works at the business.

The open house and grand opening on Thursday will give area residents a chance to see the renovations and changes.

“It’s been just a month since we opened the doors here,” said Marit Eekhoff. “And we know there are people curious about what this old bowling alley looks like. And of course, we want people to come see our new dealership and what we have to offer.”