Dream Chaser to open Saturday

New clothing store grew out of online business

— Daily Freeman-Journal photo by Anne Blankenship Austin Skoglund and Whitney Coleman will open Dream Chasers Boutique, 620 Second St., in Webster City on Saturday. The store features a wide variety of women’s wear, accessories and gift items.

A new clothing store will open its doors on Saturday in downtown Webster City.

Dream Chasers Boutique, 620 Second St., offers a huge selection of women’s clothing.

While the shop is new to Webster City, owner Whitney Coleman is certainly no stranger to the clothing industry. She’s run a successful online business for the past three years.

“We started with a direct sales company and that went really well for us. Then we decided to branch out and do our own thing,” said Coleman. She plans to continue her online sales — she has nearly 30,000 followers on Facebook.

Right now, the store features women’s clothing, jewelry and other accessories, and a few gift items. Coleman said they hope to soon offer men’s graphic t-shirts and some home décor pieces.

— Daily Freeman-Journal photo by Anne Blankenship Dream Chasers Boutique will have its grand opening on Saturday from 10 a.m. to 6 p.m. In addition to women's clothing, the store features accessories and gift items.

The store has wide variety of tops, kimonos, jeans — including shorts and capris — and a few dress styles. She said the selection of women’s clothing seems to appeal to women of all ages.

“It just depends upon the person. We have a pretty good variety,” she said. Sizes range from small to 3xl.

Coleman, who grew up in Webster City, said she decided to open the shop because many of the online followers are from Webster City. She added that every time customers come in, they will see new items.

“We have so much turn over. You can come in one week and you might not see that item any more. It just depends on the day. We have anywhere from 100 to 200 items go out each day,” she said.

Coleman models and sells the clothing on Facebook and her partner, Austin Skoglund, makes sure all of the items are packaged and shipped.

“She sells and I package,” Skoglund said.

“I personally try everything on and show how they fit. On our Facebook page, we do give aways all the time, including purse or clothing. Sometimes we give away laptops and tablets, especially close to the holidays,” Coleman said.

The business also has a mobile app.

“That’s actually the best and easiest way to shop,” she said. “The customers will get a notification when new stuff is loaded in. And it does go fast.”

“We hand source everything,” said Skoglund. “We go to market in California, Atlanta, Las Vegas and Texas.”

Coleman said she likes to make sure the fabric is stretchy and soft and comfortable.

“We’re not going to be the boutique for someone who wants things form-fitting and clingy. We like everything nice and comfortable,” said Coleman.

The grand opening is set for Saturday from 10 a.m. to 6 p.m. The regular business hours are Monday through Friday, 10 a.m. to 5 p.m., and Saturday, 10 a.m. to 2 p.m.


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