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Disney Institute comes to ICCC

Brand loyalty course to be held in April at Fort Dodge campus

February 10, 2014
The Daily Freeman Journal

For over 80 years, The Walt Disney Company has maintained a comfortable and lasting position in the marketplace. At Disney Destinations around the world we recognize that our Cast Members (employees) sustain the vital link between Guest (customer) satisfaction and brand reputation. This combination sets the Disney brand apart. Brand loyalty is a reciprocal relationship that begins with the business be loyal to your customers in order to receive loyalty in return.

Since the beginning, Disney has been creating and sustaining lifelong relationships with its customers while producing strong business results. This course identifies how the powerful relationship between experiences and a brand generates superior bottom-line results through greater customer and employee loyalty. Throughout the course, you will explore Disney techniques used to retain customers for life and identify reliable strategies to deliver more effectively on your organization's brand.

At the course, participants will discover time-tested Disney practices and principles that build and strengthen brand loyalty and identify the impact brand loyalty has on financial performance and reputation. Topics will also include building lasting relationships with your customers to create brand loyalty, expanding products and services to foster repeat business, applying quality standards to support your brand promise and maintain consistent service delivery and sustaining a competitive advantage for an organization.

Disney insights and illustrations are beneficial to anyone interested in creating lasting customer relationships and a competitive advantage by applying Disney brand loyalty principles and practices. The course will be held April 24 from 8:30 a.m. to 4:30 p.m. at Iowa Central Community College in the Bio Science Health Science Building, Room 105, One Triton Circle in Fort Dodge.

For more information or to register call: 1-800-362-2793, ext. 1293 or 515-574-1293.

 
 

 

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