A new business, inTANDEM Marketing, has opened in the Webster City area and focuses primarily on the marketing needs of small business owners.
Darcy Swon, owner, said that there is a need for affordable marketing services geared towards small business owners. "Small business owners are not exempt from the need to market their products or services, they have different structural and budget concerns than a larger business," said Swon.
"I am passionate about helping small business owners move their businesses forward and I have the expertise to address their needs and make a positive impact. Budgets are tight and I am able to provide senior level experience, that you would find at a large, full-service agency, for a price that fits within the budget," said Swon.
She has more than 20 years of marketing experience including social media, strategic planning, marketing plan development, event management, tradeshow management, website development, product launches, customer retention programs, employee programs, sports marketing, branding and public relations. She has worked on both the client and agency side which she said is valuable when dealing with clients.
"I understand their concerns, the demands on their time and the importance of being sensitive to the budget while producing positive results because I have been there," said Swon.
Swon said she can positively impact her clients by allowing business owners to focus on the products or services they offer and their day-to-day operations; coordinate marketing efforts so they work together not independently; developing a marketing plan that is focused on their goals and objectives; and being budget sensitive.
Swon's past clients include Delta Dental of Iowa, West Central Cooperative, Novus International, National Pork Producers Council, Central Iowa Tourism Region, The Homestead and Friendship Haven. She has also worked for Electrolux Home Care Products heading up their Direct To Consumer Sales division out of Bloomington, IL, as well as being Marketing Manager at Beam Central Vacuum Systems in Webster City. Swon has won numerous awards for her work and has served on the board of the American Marketing Association including as past president. She is also a member of the Social Media Club Des Moines.
Contact Swon at inTANDEM Marketing, 838-2877.