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Town and Country named in ‘Best Practices’ study

November 20, 2008
The Daily Freeman Journal

Town & Country Insurance is part of an elite group of independent insurance agencies around the United States participating in the Independent Insurance Agents & Brokers of America (IIABA) "Best Practices" Study Group.

Each year the IIABA and Reagan Consulting, an Atlanta-based management consulting firm, join forces to study the country's leading agencies in six revenue categories. The agencies comprising the study groups are selected every third year through a comprehensive nomination and qualifying process and awarded a "Best Practices Agency" designation. The selected "Best Practices" agencies retain their status during the three-year cycle by submitting extensive financial and operational data for review each year.

Last year, the start of a new three-year study cycle, more than 800 independent agencies throughout the U.S. were nominated to take part in the annual study, but only 195 agencies qualified for the honor. To be chosen, the agency had to be among the 25-35 top-performing agencies in one of six revenue categories. The agency was nominated by either an IIABA affiliated state association or an insurance company and qualified based on its operational excellence.

Article Photos

Town and Country staff members include, from left in front; Scott Oswald, Doug Follmann, Tim Anderson, Erik Wibholm, and Craig Nelsen. In back are; Vicky Hahne, Colleen Shannon, Lanette Smith, Mary Struchen, Sue Westrum, Reta Youngdale, Jenny Roosa, Lynn McKinney, Mary Schmidt, Shelly Anderson, and Deb Maxon

The Best Practices Study was initiated by IIABA in 1993 as the foundation for efforts to improve agency performance. The annual survey and study of leading independent insurance agencies documents the business practices of the "best" agencies and urges others to adopt similar practices.

Town & Country Insurance was founded in 1959 and is based in Webster City. The agency offers products from a large number of leading companies. The Webster City location is staffed by Doug Follmann, Lynn McKinney, Scott Oswald, Tim Anderson, Erik Wibholm, Colleen Shannon, Mike Peterson, Lanette Smith, Mary Schmidt, Mary Struchen, Reta Youngdale, Shelly Anderson, Sue Westrum, Vicky Hahne, Deb Maxon, Eldon Nicholson, Craig Nelsen and Jenny Roosa. They may be contacted at 515-832-3787 or 800-227-1527.

Founded in 1896, IIABA is the nation's oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance - property, casualty, life and health - as well as employee benefit plans and retirement products. Web address:

Reagan Consulting is a financial and management consulting firm specializing in services to the insurance distribution system. Clients include the leading brokers, agents and bank-insurance programs in the United States. They provide thought leadership to the banking and insurance industries through perennial research, seminars, and other industry forums. Web address:



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