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‘Keepers’ consignment & salon opens in Stratford

October 13, 2008
By Lori Berglund — Daily Freeman-Journal Editor

STRATFORD - Lindsay Murray is seeking to create spa-like atmosphere in her new salon and consignment shop in Stratford.

The young businesswoman is combining her own interests in upscale retail shopping and cosmetology at 'Keepers' in Stratford. Located on Highway 175, the business has been open a few weeks now as Murray begins building inventory in the consignment end of things, as well as putting the final touches on the salon.

It's a dream that's been a while in the making for the Webster City High School and LaJames College of Hairstyling grad.

Article Photos

Lindsay Murray at ‘Keepers’ in Stratford.

"I had been thinking about this for over a year, and I always thought this building would be a perfect place," Murray said.

The building is owned by Stratford Mutual Telephone and Murray is grateful for their cooperation in the endeavor to put a new business on the map in Stratford.

Any doubts she had about starting her own business were put to rest by friends and family, who assured her that it was a promising idea.

"Everybody seemed to be enthusiastic, so I decided to go for it," she said.

In the consignment part of Keepers, Murray plans to offer quality clothing in good condition for all ages - infants right up through men's and women's clothing.

While some shops focus heavily on just children's or women's clothing, Murray is seeking to be more inclusive. "I think there's a need for everybody," Murray said.

Accessory items, such as quality shoes, purses, and jewelry will also be offered. Murray noted that she isn't fussy about name brands or designer labels, but she does want all the items consigned at Keepers to be in good condition for shoppers.

That same rule will apply for furniture items and home decor items, which are also welcome for consignment at Keepers. She is particularly interested in offering antiques and good condition home decor items.

Most of all, her goal is to offer things she would want to buy herself at the shop.

"I want it to be a classy, fun atmosphere," she said.

In addition to offering consignments, Murray will offer a full line of salon services, including manicure and hopefully expanding to pedicures in the future.

Atmosphere is of key important to Murray in the salon at Keepers. Rather than a hectic shop full of chatter, she wants to establish a relaxing experience. After having worked at spas in Ames, Murray said she focuses on this as a retreat and relaxing experience for clients.

To that end, a children's room has also been designed at Keepers. With chalkboard paint on the walls and toys on the floor, kids will have some fun while their mom has her hair done or shops at Keepers.

Consignments are now being accepted. Keepers is open 9 a.m. to 5:30 p.m. Tuesdays, Wednesdays and Fridays, 9 a.m. to 8 p.m. Thursdays, and 10 a.m. to 3 p.m. Saturdays.

An open house is planned later this fall.

Contact Lori Berglund at



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