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Fareway teams up for 18th year with MDA

April 3, 2008
The Daily Freeman Journal
Fred Greiner, president and chief operating officer of Fareway Stores, recently announced the 18th annual partnership between Fareway, Cadbury Schweppes Bottling Group Midwest Division, Seven-Up and the Muscular Dystrophy Association, at a recently meeting of Fareway management staff in Boone.

"We are delighted to enter an 18th year of partnership with Fareway," said John Claes, MDA regional director. "Their employees, vendors and customers raised $150,000 for MDA in 2007, which brings their 15-year total to nearly $1.9 million. To say that they have made a significant impact on the services that MDA provides would be an understatement."

On hand to kick-off this year's MDA fund-raising campaign were members of MDA staff and some very special guests, including 8-year-old MDA Goodwill Ambassador Isaiah Adkins and his family of Fort Dodge. Isaiah was diagnosed with Duchenne muscular dystrophy in 2005.

The 2008 fund-raising year has already begun, with their 92 stores just completing a record-breaking MDA "Shamrocks Against Dystrophy" campaign, a popular St. Patrick's Day mobile program. Also planned are employee bowling events, golf outings, and much more.

The Cadbury Schweppes Bottling Group will be sponsoring Fareway's A & W Root Beer float sales in July and the Fareway program concludes with special telethon-related events in August and September.

Funds raised by Fareway will support MDA's program of services that includes MDA clinics in Des Moines, Iowa City and Omaha, and MDA summer camps at Camp Courageous in Monticello, Camp Courage in Maple Lake, Minn., and Camp Comeca in Cozad, Neb. In all, MDA helps more than 1,500 families in the area that Fareway serves.

MDA has also committed more than a half million dollars in neuromuscular research projects at the University of Iowa over the past three years.

For more information about Fareway's program or MDA local services, call 515-453-9496.

Article Photos

MDA Goodwill Ambassador Isaiah Adkins of Fort Dodge is shown with Webster City Fareway management team members, clockwise from bottom left: Matt Shannon, grocery manager; Zach Grove, grocery assistant; Jaycie Hines, market assistant; and Steve Proctor, market manager.



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