The RJO Buying Show is held semi-annually and provides jewelers a chance to network with other top jewelers in the industry, check out the latest trends and purchase jewelry at pre-negotiated prices. The ability to purchase at these prices allows jewelers like Gilbert Jewelers to pass savings on to their customers, while providing the latest styles and trends available.
"We attended the show to take advantage of the competitive pricing associated with being a member of RJO," said Gilbert, of Gilbert Jewelers. "But, just as important, the continuing education opportunities drew us here. We want to make sure we are constantly in-the-know with what is going on within our industry.”
This year's show was themed "Spring Bling." In addition to incredible "bling," the show offered seminars and continuing education opportunities on various topics including relationship selling, strategic thinking and hot jewelry topics.
"We bring together the best vendors and jewelers in the industry at each RJO show, allowing them to collaborate on industry trends and best business practices," said Mary Peterson, CEO of RJO. "We provide a forum that isn't just about jewelry-we want all of our members to have the tools to be good business people in each of their communities."
In 1966, RJO was founded by a small group of independent jewelers who joined together to command better vendor prices by buying collectively. Since that time, RJO has added hundreds of members, essential support programs and marketing services while remaining owned by its jeweler members. For more information, visit www.rjomembers.com.
For more information about Gilbert Jewelers or to view some of their new purchases, visit them at 604 Second St. in Webster City or online at www.gilbertjewelersdiamondjourney.com.
At center, Connie and Ron Gilbert look over new jewelry items available at the national buying show of the Retail Jewelers Organization held recently in Reno, Nevada.